Hulu as a streaming service was in a complicated place in comparison to its competitors. The service offered plans supported by ads, featured Live TV, and offered the ability to add content streams from other services like HBO and Showtime. This wealth of content types made offering downloads difficult. From a legal perspective, our content team would have to renegotiate thousands of content licensing agreements and do so in a way that provided a consistent experience for viewers.
I came into this project part way through. We had already designed the rough outline of how downloads would actually work, but I was tasked, as the new design lead, with streamlining the offline experience on mobile devices and ensuring that the user experience for our viewers regardless of internet connection would be pleasant.
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This project aimed to assist people looking to rent schedule tours seamlessly within a space traditionally fraught with risk, distrust, and discrimination.
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1 min
After pitching and building support internally, I led design for tools to help account holders control access to certain types of content across profiles.
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2 min
I co-led strategy, built innovative prototypes, and led mobile design for a set of features aimed at helping cord-cutters record Live TV on Hulu’s vMVPD service.
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2 min
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12 min
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1 min
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8 min
Viewers on Hulu can add content sources to search, browse, and watch a wide variety of content in one interface. I wanted to make it painless to augment a plan through TVs and streaming boxes.
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5 min
My team provided UX recommendations to 30+ music brands. I designed and coded dynamic email templates for marketers, increasing our production workflow by 45% while improving accessibility for fans.
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10 min