I co-founded a responsible innovation at Hulu with another designer. The lab served as an incubation space for individual-led projects outside of the company’s backlog aimed at developing features that were focused on social impact and improving how our viewers experienced entertainment. This lab emerged out of a board that I along with several designers, researchers, and content writers founded to champion ethical practices in product design and development. We established a set of human values and developed a process to evaluate existing and future projects through an ethical lens and report ways to improve the positive impact features had on our viewers.
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This project aimed to assist people looking to rent schedule tours seamlessly within a space traditionally fraught with risk, distrust, and discrimination.
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1 min
After pitching and building support internally, I led design for tools to help account holders control access to certain types of content across profiles.
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2 min
I co-led strategy, built innovative prototypes, and led mobile design for a set of features aimed at helping cord-cutters record Live TV on Hulu’s vMVPD service.
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2 min
I led design and research for a multi-year notification strategy which resulted in a design system for presenting information to viewers that respects their autonomy while fostering business growth.
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12 min
Legal and logistical complexity defined this challenge centered of empowering viewers to watch in scenarios when a cheap or stable internet connection is unavailable.
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1 min
Recommendation engines require lots of data to provide better suggestions to viewers. We developed tools to help viewers generate better recommendations and hide specific content.
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8 min
Viewers on Hulu can add content sources to search, browse, and watch a wide variety of content in one interface. I wanted to make it painless to augment a plan through TVs and streaming boxes.
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5 min
My team provided UX recommendations to 30+ music brands. I designed and coded dynamic email templates for marketers, increasing our production workflow by 45% while improving accessibility for fans.
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10 min
